Debris from construction, demolition, and industrial processes is one of the biggest waste streams in the world. In Europe, it accounts for approximately 35% of all waste generated*. In countries like the United States and China, the percentage is even higher. Additionally, the construction industry is responsible for one-third of all CO2 emissions in Europe.

Our Mission
Advancing the development, use and reuse of planet-friendly aesthetic building materials.
Planet Earth is Running Out of Raw Materials
Creating New Types of Building Materials with Innovative Technologies
By experimenting with new, cutting-edge technologies, creating different types of building materials for a variety of applications, and developing dry-stack systems that can be disassembled at the end of their lifespan, we always expand our range of WasteBasedBricks®.
Cities and their buildings will be constructed with materials that are reusable, demountable, made from waste and absorb more CO2 than it takes to create them.
To get to our ambitious goal we created a road map with the following steps:
Our Road Map
To achieve our ambitious goals, we've set ourselves a few rules to play by:
Our Rules
Waste as Resource
All our products have a common denominator: they are made with waste. Currently, our WasteBasedBricks® are made from a minimum of 60% waste, but we are working hard to get to 100% in the upcoming years.
Durability: Built to Last
We not only design and develop products that have a long lifespan (over 50 years) and contribute to a circular world, but we also prioritize building long-term and durable relationships with our customers, producers, suppliers, and other stakeholders.
Focus on Design
We use design as a means to realize our vision and dare to take a creative approach to construction, involving industries, people, and production methods that are unconventional.
Tracking Progress
We keep a close eye on the impact we have on the world and track the particular waste streams we use, the number of kilograms of upcycled waste, the CO2 we reduce compared to conventional products, and ultimately, the CO2 we capture in each of our projects.
Our products prove that it’s possible to build high-quality, aesthetic structures from waste.
Upcycled waste so far
