Architects: book us now for the online or offline StoneCycling Lunch Presentation

Jasper at Global MiSK forum in Riyadh, Saudi Arabia

Jasper at Global MiSK forum in Riyadh, Saudi Arabia

Jasper at Dutch Design Daily in Amsterdam

Jasper at Dutch Design Daily in Amsterdam

Ward at Turkey Build in Istanbul

Ward at Turkey Build in Istanbul

The last two years we've shared our story at many architecture offices, both offline (we visit you) or online (via video-conference). We've turned this into a concept: the StoneCycling lunch presentation:

  • You invite us over during lunch at your office and make sure all your colleagues know about it (offline or online)

  • In 30 minutes we'll take you along our journey of the past four years. We talk about waste, downcycling, recycling, upcycling, scarcity of raw materials, challenges and opportunities of working with waste and our ideas for a circular future.

  • During the talk you and your colleagues just enjoy your lunch like any other day.

What's in it for you and for us?

  • You make yourself available for half an hour.

  • We give you some insights on building from waste.

  • You share your experiences and ideas with us.

  • We are hopefully able to inspire each other

  • And ultimately we hope to collaborate with you in one of your projects.

  • Together we speed up the transition towards a circular economy.

Interested? Fill in the form below and we'll get in touch with you.

Name *
Ward at Festival Path in Sao Paulo

Ward at Festival Path in Sao Paulo

StoneCycling's Jasper at LEVS Architects in Amsterdam

StoneCycling's Jasper at LEVS Architects in Amsterdam

Update from the flight deck: this is what we've been doing

We have been so busy the past 8 months that we feel we haven't been in touch with you enough. When building a sustainable company there are a million things to do and even more challenges to tackle. 

Loads of things happened. Here's a few we would like to share with you.

  • Since the first ever house made from WasteBasedBricks was presented in 2016 our work changed a great deal. From calling architects to ask if we could stop by to present our products and ideas for the future, they started calling us. It remains a thrill when we get calls from the agencies across the world.
  • We've also made steps in another ambition: creating dry-stacked facades that can be disassembled.
  • We're also happy to see that more and more 'young angry architects' (as one of our supporters calls them) are teaming up with the big agencies to combine fresh ideas with life-long experience. One of those agencies we worked with is Studio Spacious. We developed a taylor-made potato-textured brick for a competition they joined in. 
First house build from WasteBasedBricks in Rotterdam

First house build from WasteBasedBricks in Rotterdam

Commercial Director Jasper is shaping the first Potato-Brick 

Commercial Director Jasper is shaping the first Potato-Brick 

Media across the world are following our work

Media across the world are following our work

First results of the Potato Brick for Studio Spacious

First results of the Potato Brick for Studio Spacious

Construction of the dry-stacked wall that we developed with the Karlsruhe based team of Derk Hebel and Felix Heisel.

Construction of the dry-stacked wall that we developed with the Karlsruhe based team of Derk Hebel and Felix Heisel.

The challenges of scaling up

  • Scaling up has been the mantra of the past year. This is both an important step in building a sustainable business and upcycling as much waste as possible.
  • We've teamed up with a second production partner in the Netherlands, expanding the number and range of projects we can take on. We're now able to produce small scale projects (starting at 50m2) as wel as larger scale (1000m2+).
  • We've expanded the team with Thomas Zeegers. He's fully committed to smoothening our operations, securing our resources and making sure quality is consistent.  

Creating consistent quality resources from waste means grinding, mixing, sieving in some cases.

Snapshot of the colourful condo in Amsterdam with Urban Echoes

Snapshot of the colourful condo in Amsterdam with Urban Echoes

The recipe needs to be mixed thoroughly to ensure quality in larger batches

Our new Chief Operations Thomas Zeegers

Our new Chief Operations Thomas Zeegers

Lunch presentations for architecture agencies

  • As we learned the past few year, real estate development is a slow process. But the way it looks now, giving presentations and talking to hundreds of architects and real estate developers is starting to pay off.
  • We love to give a talk at your agency during lunch. A typical presentation takes 30 minutes in which we will tell you a lot more about waste, downcycling, recycling and upcycling, scarce resources, our approach, the products we make and how we could collaborate. 
  • For agencies outside of the Netherlands: no worries! An online video presentation works perfect for us as well. 
Jasper giving a presentation at Pakhuis de Zwijger

Jasper giving a presentation at Pakhuis de Zwijger

Lunch presentation at LEVS Architects in Amsterdam

Lunch presentation at LEVS Architects in Amsterdam

New projects coming up

  • Studio Urban Echoes designed our most colourful project so far. Check out the first results here.
  • We've been giving talks at various architecture agencies in the Netherlands, as well as cool events abroad like the Path Festival in Sao Paulo, the award show of Premio Etico in Milan (the Rotterdam project won!), the We are here, now exhibition in Graz, Austria, Turkey Build in Istanbul and the MiSK Global Forum in Riyadh, Saudi Arabia. 
  • This year projects in Bukares (Romania), Amsterdam, Breda, Rotterdam (Netherlands), London (UK), will come up. We're in the running for projects in Luxembourg, New York, Dubai, Oslo (Norway) and France. In the coming months we plan to publish some of these. 
  • The map below shows where we are active at the moment. As soon as these projects are finished, we'll share the pics. 

How can you help


We're making small but steady steps to make the building industry more circular. The diagram below shows the amount of waste we've upcycled so far and the amount of waste we're planning to upcycle in commissioned projects. We want to grow much faster to increase this number significantly each year. To do so, we're looking for:

  • Architects working on sustainable, iconic and ambitious projects worldwide.
  • Real estate developers determined to create sustainable real estate fit for future
  • Architects / real estate developers that want to invite us for a lunch presentation so that we can share our story (in person or video conference) and make as many people as possible aware of the waste-revolution.  
  • Impact investors with a feeling for waste, real estate or construction to help us grow faster

We hope you are as excited as us to make this transition to a more circular economy reality.

Team StoneCycling

We've updated our production and pricing policy

StoneCycling is growing fast. That is good news.
More waste is being upcycled into new, unique and high quality building materials. 

At the moment we are receiving enquiries from every part of the planet. In order to process this we want to give you a heads up on how we work. This might save both of us time.

At the moment we are only capable of sending samples to clients that are actually working on a project that will materialise in the coming 12 months. For people who are generally interested; you'll have to wait till spring. For material banks and databases, students and researchers across the world; same thing. 

Production time:
We develop unique WasteBasedBricks for most projects. Since demand is very high across the globe, we are happy to announce that we increased our delivery time to 12 months for the larger projects. This means we have more time to source the right type of waste and you will have more time to work with us on creating the best product for your project. If you are on a deadline, please get in touch with us. We might be able to combine things in such a way that helps both you and us. 

We are extremely happy building from waste is gaining momentum. It's StoneCycling's mission to create unique building materials from waste that will be used in unique projects. This will help us to show the full potential of what waste can be. Working on unique projects will help us to spread this message globally.

For this we need people and projects that make a difference, and a budget that matches this.
Our prices vary but start at € 115 per m2 (excluding VAT, transportation costs etc.). 

General Terms & Conditions
The General Terms & Conditions (click to download) of the Royal Association of Dutch Brick Manufacturers apply on all our products & services.

If you are that person working on that project with the matching budget; we'll be happy to work with you. Reach out to us at sales[at]

The TrueTalker is looking for a new owner

The TrueTalker, originally designed and built for the EU presidency of the Netherlands in 2016, is looking for a new owner. 

After a few successful months at Fab City, Amsterdam's innovation campus, the TrueTalker began its journey across the Amsterdam IJ water towards our office. 

Now, a year later it's time for a new destination and a new owner


  • The TrueTalker is made out of the WasteBasedBrick Caramel Raw
  • It's built on a steel frame and the total weight is about 6 tons
  • It can be transported by truck (or boat)
  • It's about 3,5 meters high and, 2,5 wide and 3 long. 
  • You can put a campfire inside. 

Do you have an amazing location or a wild idea? Reach out to us and let's give the TrueTalker a well deserved third life. 



Tom van Soest wins DDA Young Designer Award

EINDHOVEN, 29 October 2016 – With an approach that demonstrates courage and the passion of a true artisan, Tom van Soest is the winner of this year’s Young Designer Award.  All Dutch Design Awards (DDA) were presented on Saturday 29 October during Dutch Design Week. Prizes were awarded in six main categories. Special awards were also given – not only for young talent (Young Designer), but also for clients (Best Client Award), and the Public Award.

From the three nominated young designers (Tom van Soest, Marius Jopen and Sophie Hardeman) the international jury (led by Giovanni Colauto, CEO of De Bijenkorf) selected Tom van Soest. What makes Tom van Soest’s work so admirable is that he presents a usable product that offers true impact. In doing so, he stands out through his keenness to look beyond the end product and design the production process, too. Van Soest is all the more praiseworthy for getting a grip on frequently time-consuming and complicated legislative processes for (new) construction materials, in a short space of time. The jury looks forward to following the growth of this designer, and his company.

Queen Maxima inspecting the WasteBasedBrick / Aubergine

Queen Maxima inspecting the WasteBasedBrick / Aubergine

The WasteBased Collection

Upcycling is sure to be one of the main themes of the upcoming decade. Aspiring to be a part of this movement we put our heads together with Ultra Studio to create something new, something sustainable and something entirely beautiful. And so was born The WasteBased Collection. A series of furniture designed to push the boundaries of our imaginations about where waste can take us in the future.

Click on the photo for the result. The collection was launched at the Dutch Design Week 2016 and will be commercially available from this spring onwards.

We move whole buildings

In 2016 Amsterdam hosted the EU. At the nearby Living Lab FabCity, Studioninedots and StoneCycling developed and built The TrueTalker. The first pavilion in the world entirely made from WasteBasedBricks.

Having a fireplace in the heart of it, The TrueTalker served as a place for true conversation. New ideas, surprising visions, both heartwarming and heartbreaking stories were shared by people from all over the world.

In line with our with our circular ambitions we not only upcycled waste materials
but also gave the entire pavilion a new life. We moved it from FabCity, across the water, to a new and vibrant location.

Travel along and share your perspective on tomorrow’s world. Come in and sit down at the heart of The TrueTalker at our office in Amsterdam

StoneCycling's Tom van Soest nominated for Young Designer Award 2016

Tom van Soest graduated from the Design Academy Eindhoven in 2012 with his own research into the use of building waste as a new material for bricks. This quickly led to the company StoneCycling, which he established with Ward Massa and that manufactures different bricks from building waste: the WasteBasedBrick. Mixed with different waste materials, this offers a new range of aesthetic possibilities for building facades. The bricks all meet the technical requirements and certificates for use in new build projects. Van Soest is also involved in recycling projects with glass. So in both a project with Heineken bottles and in the Bottle Up project in Zanzibar glass waste is used to make new attractive products. 

The selection committee:

This is an inspiring example of a designer who has managed to specialise successfully. With his company StoneCycling he invests waste material with a new manifestation, which is above all sustainable and manufactured locally. The familiar brick is lent a new aesthetic that is commercially successful and can be implemented on a large scale. It is commendable that he has cooperated with various designers and professionals here. What started as a graduation project now also appears to be feasible in practice. Consequently, the committee not only praises the design and the recycling itself, but also the entrepreneurship.


Time for some TrueTalkin'

This spring, the city of Amsterdam is host to the European Union. On the Marineterrein politicians discuss and decide on Europe’s future, under bright artificial light, with cameras and microphones registering each and every word. 

In reaction, at the nearby temporary campus FabCity, Studioninedots built with StoneCycling a pavilion with a fireplace right in the heart of it. Because a good campfire triggers big ideas and storytelling everyone is invited to sit down, relax and share warming, unreasonable, crazy, unimaginable and hilarious ideas at The TrueTalker.

Photos by Peter Cuypers

The True Talker is a cone-shaped pavilion that consists of one wall twisting around itself, triggering people to come in and explore the core. The solid but transparent structure is made from StoneCycling’s innovative and circular WasteBasedBricks.

During the day, the open brick pattern creates a play of light within the volume – in the dark the pavilion’s surroundings are illuminated from the fire inside, presenting itself as a beacon.

This is the place to sit down, relax, and exchange ideas. Everyone is invited to come to FabCity, to sit down at the heart of The TrueTalker and share ideas on the future of Europe, the world, mankind or anything else. To trigger even more stories a series of events is initiated, find the overview here.  

The TrueTalker will be on show in Amsterdam until 26 June 2016. Do you know any significant place that could use some TrueTalkin'? Give us a call. We would be happy to explore if we can transport the TrueTalker to a next location.

Partners: SBB Smit’s Bouwbedrijf B.V., IC Netherlands B.V., St. Joris Keramische Industrie, Saint-Gobain Weber Beamix B.V., Amsterdam Academy of Architecture, FabCity

For press release and photo's please contact us at media[at]